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“MAN DOES NOT CONTROL HIS OWN FATE. THE WOMEN IN HIS LIFE DO THAT FOR HIM.”
– Groucho Marx

MARKETING TO WOMEN – We call them “the world’s largest economy” because it is estimated that 85% of ALL purchasing decisions are made, or primarily influenced, by women. So from a marketing perspective, IT’S ALL ABOUT WOMEN.

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It’s All About Women

BE Branded specializes in integrated marketing strategies targeted directly at the world’s largest economy.

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THE FAIRER CONSUMER

The “fairer sex” definitely has an unfair advantage when it comes to consumer markets. In fact, The Harvard Business Review has declared: “In aggregate, women represent a growth market bigger than China and India combined—more than twice as big, in fact.” (Source)

And we know it must be true because Harvard people are smart.

The truth is – women have dominant influence over purchase decisions from consumer goods to riding lawn mowers to office space leasing. And everything in between. In the coming years WOMEN WILL CONTROL 2/3 OF ALL THE WEALTH IN THE U.S.

Want more proof of their buying power? Women dominate the world of business as well. Over 70% of U.S. small businesses are owned by women. And those businesses employ more people than all the Fortune 500 companies… combined.

This is why BE Branded is focused on women. We’re strategic marketers. We’re hired to make our clients money. And women are “where the money is.”

Marketing to women is more than just a series of ads or changing your packaging to pink (dear god – don’t call us if that’s what you want to do!) If you want to be successful marketing to women, you start with a mindset and a commitment to:

  • Meet the female consumer on her terms, where she lives
  • Listen intently, and understand her emotional drivers (hint: it’s rarely about herself)
  • Produce thoughtful marketing that shows your understanding (not pandering to her)